Whether it is the World Cup or your Sales Organization - Coaches Matter Hugely!

The world's greatest sporting event (certainly in terms of numbers watching and participating before anyone starts emailing me about the Olympics or even the Super Bowl - perhaps I should say biggest because obviously greatest is in the eye of the beholder) begins this Friday in South Africa. 32 nations have made it through a two-year+ qualifying process in order to compete for the ultimate prize in international football (or soccer depending on where you are reading this post from!).

 Naturally the bulk of the attention is focused on the array of playing talent that will grace this global stage in the coming weeks and the predictions are flying in households across the world about which player will be the ultimate star. Will it be Argentina’s Messi or England's Rooney or Brazil's Kaka or Spain's...well pick any of their midfield or forward line and fill in the blank such is their depth of talent. There is another major factor, however, in who will ultimately lift the 18 carat solid gold trophy and that is the coach!