Sales 2.0 Conference Debrief

While attending the Sales 2.0 conference in San Francisco last week a thought struck me. Here we all were gathered to hear about the latest technologies and automation of processes that are revolutionizing how sales & marketing is executed; It is all cloud-based, crowd-sourced, social-media enabled, driven by online tribal knowledge sharing and yet we were all gathered in a very traditional physical conference setting to listen, question, understand and network.