tag:blogger.com,1999:blog-2865475557527673041.post6462566303546800802..comments2019-11-15T08:57:32.313-05:00Comments on Huthwaite :: Creators of SPIN® Selling: Can Sales & Marketing Change?John Goldenhttp://www.blogger.com/profile/07744165867475427108noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2865475557527673041.post-87260408781377407012011-10-27T17:12:13.212-04:002011-10-27T17:12:13.212-04:00Thanks for the feedback, while I agree automation ...Thanks for the feedback, while I agree automation plays a big part in the changes for Marketing, I think the bigger change for them is going to adopting the skills and tactics of sales people using those technology tools. So rather than just sending messages through whatever media it will now be more important that they use these interactions to undercover and develop needs in the way a sales person would early in a sales cycle. That is going to require them learning a new set of skills not just learning new technologies.John Goldenhttps://www.blogger.com/profile/07744165867475427108noreply@blogger.comtag:blogger.com,1999:blog-2865475557527673041.post-82330497677391854142011-10-27T14:23:25.505-04:002011-10-27T14:23:25.505-04:00Interesting. I have not seen the obstacles (resist...Interesting. I have not seen the obstacles (resistance to change) listed in this 4 point manner before. <br /><br />Just through my observations, I think Marketing is slower to change than sales. Is it possible that sales & marketing are farther apart than you write because the changes you write about are basically all in the automation bucket for marketing. Same stuff different media. Mail is now through email; still a couple paragraphs to gain interest. Taglines are now through twitter; still a tag line. Billboards are now webpages, etc... I agree woth your post but think that sales and marketing ma be farther apart than you indicate.Anonymousnoreply@blogger.com