tag:blogger.com,1999:blog-2865475557527673041.post3490131129667778094..comments2019-11-15T08:57:32.313-05:00Comments on Huthwaite :: Creators of SPIN® Selling: Sales & Marketing Alignment: Define Before You Mandate!John Goldenhttp://www.blogger.com/profile/07744165867475427108noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2865475557527673041.post-42754027638783201592011-11-09T14:42:45.699-05:002011-11-09T14:42:45.699-05:00Hi John - Thank you for a great post! I absolutely...Hi John - Thank you for a great post! I absolutely agree with the points you make!<br /><br />For the longest time I really struggled establishing that bridge between my marketing department, and sales. I feel we were quite good at providing collateral support, but where we weren't good at was understanding, for example, what type of leads sales needed. The biggest factor in my view that caused this was a complete break down in communication: I didn't know what questions to ask, and my sales VP didn't know what information to provide me with.<br /><br />After being a GM for nearly 3 years, and actually managing both sales and marketing which included going on sales calls and strategizing with sales, the way I looked at sales completely changed. I have a huge appreciation for what these people do, and personally feel every marketer should live the sales reality for a month before taking on marketing. This would include making cold calls, following up with leads, and going on sales calls. Being so close to sales made me ultimately a better marketer, I believe.Katleen Richardsonhttps://www.blogger.com/profile/03604364499645424765noreply@blogger.com