tag:blogger.com,1999:blog-2865475557527673041.post2511599059383695441..comments2019-11-15T08:57:32.313-05:00Comments on Huthwaite :: Creators of SPIN® Selling: Retail TherapyJohn Goldenhttp://www.blogger.com/profile/07744165867475427108noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2865475557527673041.post-54510943645679159332010-04-09T12:21:46.185-04:002010-04-09T12:21:46.185-04:00Thanks Juan - exactly it is you as the seller who ...Thanks Juan - exactly it is you as the seller who is creating the value and the differentiation.John Goldenhttps://www.blogger.com/profile/07744165867475427108noreply@blogger.comtag:blogger.com,1999:blog-2865475557527673041.post-18028215019834218462010-04-09T07:03:32.829-04:002010-04-09T07:03:32.829-04:00Hi John,
Thank you for your blog and post.
You are...Hi John,<br />Thank you for your blog and post.<br />You are so right now more than ever we have to differentiate against our competition, we have to know how to bring VALUE, and it has to be a quantifiable VALUE, ussualy in financial terms.<br />Consumer and corporate customers are looking for the best deal, the lowest price, and it has to be our responsibility to guide them and truly show them the REAL VALUE we brig to the table and why they have to pay a premium from ME than from my competition. The answer is : What is the buying/shopping experience they feel when they buy from that from somebody else. <br />How satisfied they feel they got what they wanted at a "reasonable" price.<br />BTW - Love all your company books.Anonymoushttps://www.blogger.com/profile/11154287644439999757noreply@blogger.com